I heard on the radio BFM89.9 that one way to improve name branding is
to enable widespread availability of name and images.
So i was thinking that maybe we could've have provide free mini
invoicing booklets for the house vendors bearing the name of J&J News
Agent on every page. That way, all the house subscribers will get to
know the supplier name of newspapers vendors. That way, the company is
exposed to the end users. they can make calls to the supplier to
inquire, make complaints and give suggestions. They may also want to
contact us for any advertisements.
I am not sure what is the cost structure of such endeavors, but i
believe it might be good to do an in depth study of it.
BTW, we will provide a few booklets (say 3 booklets of 100 pieces each)
to each house vendors, and they can exchange for new booklets when they
run out of the pages. That way, we can also collect subscribers'
database this way. Of course, these booklets are only for the existing
customers of J&J News Agent, and cooperations from house vendors are
required to make it a successful project.